Tiếng Việt
This was the forum theme organized by the Economic and Urban Newspaper at Victory Hotel (District 3, Ho Chi Minh City) on June 6, commemorating the 99th Vietnam Revolutionary Press Day anniversary.
The forum aimed to analyze the role of the press in businesses and entrepreneurs amidst the context of the Fourth Industrial Revolution. Notably, the event highlighted and clarified the role of media in developing businesses within the digital communication situation.
The forum also shared experiences handling communication crises and shaping public opinion to foster high social consensus. The discussion affirmed the role of the press in creating a bridge between the government and businesses while proposing and developing communication strategies for enterprises in the context of deep and extensive integration.
In his opening speech and introductory report at the forum, Associate Professor – Dr. Nguyen Thanh Loi, Member of the Executive Committee of the Vietnam Journalists Association and Editor-in-Chief of the Economic and Urban Newspaper, asserted that the forum’s theme was both theoretically and practically profound, bearing significant relevance to the operations of businesses and the press today. The organizers also received numerous submissions from severe and in-depth research, with many valuable proposals.
Representatives of various units at the forum
Mr. Trinh Tien Dung, Vice President of HUBA and Chairman of the Board of Directors of DaiDung Corporation emphasized that the press always plays a crucial role as a bridge between relevant authorities, local governments, state management agencies, and businesses. Building this relationship will help both parties succeed by mutually supporting each other for joint and sustainable development. “Consumers access information proactively through social media channels and have the right to disseminate information. They frequently exchange within their online social groups. Digital communication is becoming indispensable for most businesses, including small and medium enterprises. However, the press remains the official and effective business information channel,” Mr. Dung shared at the forum. Mr. Dung also noted that a proper relationship between the press and businesses will bring mutual benefits. In the current trend of digital transformation and media convergence situation, the press provides readers with diverse, rich, and accurate information and quickly and comprehensively alerts and critiques many aspects related to the business activities of enterprises. Sometimes, the press helps businesses recognize their shortcomings and deficiencies to correct and improve, continuing to thrive in an increasingly competitive environment.
Source: DDC Marketing